NEW YORK, June 18, 2015 /PRNewswire/ -- Small business owners and veterans, farmers and educators, artists and community leaders from across the political, demographic and regional spectrum joined actors Mark Ruffalo and Leonardo DiCaprio at a pop-up event in the East Village to launch a national campaign that aims to make clean energy more accessible and affordable for 100% of the people.
"100% is for 100%," said Mark Ruffalo, co-founder of the campaign. "Our first priority is to make clean energy more accessible and affordable for all people – increasing consumer demand and accelerating the growth of clean, efficient renewable energy."
Starting in New York, and rolling out across the country, the 100% campaign will feature activities and events to drive demand. From a "100% Hotline" that provides clean energy concierge services to showcasing leadership and growing demand to policy work, the campaign aims to make it easier and cheaper for consumers to switch to clean energy.
100% will tell stories of clean energy leaders – from Main Street to Wall Street, from farmers to small business leaders, from homeowners to renters, across the demographic and political spectrum, and across New York and the country – who are following a clean energy path and finding the best of themselves.
The 100% pop-up launch event in the East Village put the campaign's magic on display: a five story tall mural by a street artist, banners showcasing clean energy leaders, solar powered pizza, new clean energy technologies, the 100% Hotline, celebrity stunts and more.
"100% clean energy is possible using today's technologies and we have the science to prove it," commented actor and philanthropistLeonardo DiCaprio. "But there are very real economic, regulatory and political barriers to adoption. That's what this campaign is all about – addressing those barriers and making it easier and cheaper to move to clean energy for 100% of the people."
100% aims to help consumers overcome barriers to adoption by identifying programs and partnerships that help make switching to clean energy easier and more affordable. For example, the 100% campaign is working in partnership with Domino, an energy concierge service that facilitates connections to clean energy providers, taking a customized approach for each individual and family, whether they rent an apartment in an urban high rise or own a house in a rural town or suburb.
While trends show all forms of renewable energy growing cheaper, there still can be up-front installation costs. The 100% campaign will help provide consumers with information about incentives and creative financing to make the initial investment affordable. The campaign also works with sector stakeholders to advance policy and other levers to bring costs and barriers to adoption down.